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Since 1984 · Personal Leadership Development

Most young people have more potential than they will ever use. We change that.

Winning Edge has been doing this work since 1984. Not once-off workshops. Real, structured programmes that create lasting change in young people across South Africa.

★★★★★ Trusted by 200+ schools across South Africa
A Winning Edge session in action
40+
Years developing
young South Africans
★★★★★

"I cannot put into words the impact this programme had on my daughter."

— Petro, Parent
Trusted Partners

Trusted by 200+ schools across South Africa, including:

Northcliff High
HeronBridge College
Curro Aurora
Crawford College
King Edward VII Prep
Victory House
Curro Wilgeheuwel
Montrose Primary
Pinnacle College
Randpark Primary
Northcliff High
HeronBridge College
Curro Aurora
Crawford College
King Edward VII Prep
Victory House
Curro Wilgeheuwel
Montrose Primary
Pinnacle College
Randpark Primary

"I cannot put into words the impact this programme had on Marisa. From week to week she built confidence. I can recommend this programme highly and the return on the investment will definitely show."

— Petro vd Westhuizen, Parent
Choose Your Path

Which pathway is right for you?

Whether you're a school looking to empower learners, or an individual ready for personal growth — we have a pathway for you.

🏫

For Schools & Students

Your learners are capable of more than academics alone. We work alongside your school to build confidence, responsibility, and real leadership in young people, through structured programmes that fit your calendar and complement your existing culture.

Explore School Programmes →
🧭

For Individuals

Whether you are a parent looking for support for your child, a teenager figuring out who you are, or an adult ready to take a new direction, our coaches work with you personally. No generic content. Real conversations that create real change.

Explore Personal Coaching →
Winning Edge in action
Student workshop
Our Story

Founded on a Mission That Endures

Chris Lew started Winning Edge in 1984 with a straightforward belief: that the right mindset matters more than qualifications, talent, or luck. What began as a passion for helping young people grew into one of South Africa's most enduring personal development organisations. Forty years later, that belief has not changed. Neither has the commitment to doing this work properly.

Over 40 years ago, Chris Lew founded Winning Edge with a simple but powerful vision: to help people realise their full potential. What began as a passion for developing young people has grown into a national platform reaching hundreds of schools across South Africa.

Today, the legacy continues — driven by a belief that right thinking leads to right behaviour, which leads to real results. We don't just teach skills. We help people think differently, grow in confidence, and take ownership of their lives.

Attitude
Motivation
Goal Direction
Responsibility
Leadership
Meet Our Team →
Proven Track Record

Why Families & Schools Trust Us

40+ Years
Developing young South Africans since 1984
🏫
200+ Schools
Partnering with schools across South Africa to deliver lasting impact
🇿🇦
9 Provinces
A national network of coaches and facilitators, reaching learners across South Africa
4 Age-Specific Programmes
Structured journeys designed for lasting impact, not once-off sessions
Core Programmes

Age-Specific Development Programmes

Structured journeys — not once-off interventions. Each programme is designed around age-appropriate challenges with measurable outcomes and ongoing mentorship.

📚
Ages 9 – 12
Young Achievers
Building the foundation every child needs: a positive mindset, healthy habits, and the belief that they are capable.
Attitude Accountability Self-Image Goal Direction
🎓
Ages 13 – 18
Teen Achievers
The teenage years are complex. This programme gives young people the tools to navigate them with confidence and purpose.
Self-Esteem Vision Responsibility Money Matters
👑
Ages 16 – 18
Young Leaders
For young people ready to step up. This programme develops real leadership from the inside out.
Leadership Communication Integrity Mental Strength
🌟
Ages 18+
Life's Achievers & Leadership by Inspiration
For adults who are ready to take ownership of their direction and lead with purpose.
Vision Courage Influence Momentum
The Transformation

From Where You Are to
Where You Could Be

We don't just teach skills. We help people think differently, grow in confidence, and take ownership of their lives.

😟
Unsure of themselves
💪
Grows in real confidence
😶
No clear direction
🎯
Finds clarity and purpose
😴
Waiting for things to happen
🔥
Takes ownership of their life
💭
Potential sitting unused
🚀
Starts delivering on their ability
What We Do

Three Pillars of Growth

We develop people through three integrated pathways — each designed for lasting, measurable transformation.

📘

Programmes

Long-term development journeys for students. Age-based, structured, and focused on real-life outcomes that last well beyond the classroom.

View Programmes →
🎤

Workshops & Talks

Practical, focused sessions for schools on study skills, mindset, leadership, and behaviour. Supportive, impactful, and easy to implement.

View Workshops →
🧭

Coaching

Personal growth for individuals. Coaching brings clarity, confidence, and direction — for teens, young adults, and adults ready to take ownership.

Learn More →
How We Work

The Support Process

A structured, ongoing journey — not a once-off intervention.

Step 01
📋
Join a Programme or Coaching
Begin with an initial assessment and consultation to identify the right pathway for you or your child.
01
02
Step 02
🌟
Attend Consistent Sessions
Engage in regular, structured sessions delivered by expert facilitators — in person or online.
Step 03
🤝
Grow Through Mentorship
Experience lasting transformation through ongoing mentorship, practical tools, and personalised support.
03

This is not a once-off experience — it's a journey.

What Our Clients Say

Real Stories,
Real Impact

Lydia developed a new confidence in verbalising her ideas in front of her peers… Coping with changes in friendship circles that have occurred recently has not affected her self confidence as much as it would have done a year ago
SG
Stephanie Gilbert
I can not articulate in one letter the impact this program had on Marisa and on me as a parent. From Friday to Friday she built confidence; excitingly listening to the CD's in the car and discussed skills with me that astounded me… I can recommend this program highly and the return on the investment will definitely show
PW
Petro vd Westhuizen
Gillian… completed the program some three years ago. I am amazed at how her assertiveness and positive attitude are still very evident
DG
Di Greyling
This morning on my way to work I decided to listen (to the CD) and WOW!!!! I was in awe. I just want to thank you for the time and effort. You are taking our kids on this difficult journey of being a responsible, considerate, accountable and most important self worth. I really am humbled, and I had to deal with my own 'demons'
NM
Naome Makgoe

Want to hear more? Ask us for school references when you get in touch.

Supplementary Services

Customised Workshops & Talks

Focused sessions that reinforce learning, build specific skills, and introduce Winning Edge principles to wider groups.

📖
Supercharge Your Study Skills
Effective learning strategies, time management, and exam preparation.
Enquire Now
🌟
Behaviour & Values
Character development and personal responsibility.
Enquire Now
👑
Next-Level Leaders
Inspiring habits and influence for young leaders.
Enquire Now
🌍
Embracing Diversity
Respect, empathy, and positive peer interaction.
Enquire Now
🧠
Next Level Thinking
Building resilience and a growth mindset.
Enquire Now
⚖️
Making Choices
Wise decision-making and self-discipline.
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Personal Growth

Coaching for Individuals

Many people want more from life but feel stuck or unsure. Coaching helps bring clarity, confidence, and direction — whether you're a teenager finding your path, a young adult building momentum, or someone ready to take ownership of their future.

Our coaches work with you personally to unlock mindset shifts, build confidence, and create real momentum in your life.

Clarity & Direction
Confidence Building
Mindset Transformation
Personal Ownership
Book a Coaching Session → Enquire
Personal coaching session
Individual growth
Get In Touch

Let's Help You or Your Child
Step Into the Next Level

Whether you're a school, a parent, or an individual — tell us a little about yourself and we'll get back to you.

We usually respond within one business day. If you would prefer to call, we are available on 061 546 9501.

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